Business began using internet for marketing after graphical web design became popular in the 1990s. As the world wide web developed, a number of Internet-based businesses accompanied the growth. Most famous companies of the period are eBay, Amazon and Google. Online sales surged with the ability to encrypt credit card data through SSL protocols developed by Netscape. In the late 1990s online businesses started receiving huge capital investments via Initial Public Offerings on the Wall Street. The stocks were selling at prices far above the real value of companies, many of which had good ideas and poor business plans. This documentary covers in great detail the events of dot-com era.